Engage attendees at events through a more interactive experience.

Improve and extend event management capabilities, services and visitor rewards/benefits through the automated tracking of visitors and guests, knowing which stands or sessions they visit, the stands or sessions of interest bookmarked.  Wavetrend’s interactive marketing/event management solution, utilising active RFID, provides many benefits to exhibitors and attendees alike:

• Through matching their ‘interest’ profiles with the ‘offer’ profiles of other visitors, exhibitors can facilitate in-event meetings and discussions.
• For post-event, visitors can trace their movements through the entire event and look up their bookmarked exhibitor stands or sessions of interest, replay audio/video recordings of bookmarked sessions.
• Attendees can connect with other visitors they missed through reviewing their profile matches.
• Exhibitors can obtain detailed data about attendance and identify those visitors who have bookmarked expressed interest or their desire to be contacted for more detailed discussions.

Key facts about active RFID tracking for marketing or event management:

• User participation is strictly on an opt-in basis and the user controls how much personal information is shared either with the event manager or included in their profile and made visible to other visitors or exhibitors, as with all other event management systems.
• The user’s information is only linked to the tag ID number in the event management database with no user identifiable data ever being stored on, or transmitted by the tag. The tag only transmits a unique ID number that is, on the day or event, temporarily associated with the user to provide user location tracking or to bookmark points of interest.
• The tags are usually recovered and reused for other events.

Increase customer loyalty, brand loyalty and marketing campaign effectiveness by delivering a more personalised customer experience with tailored messages and services relevant to those individuals who opt-in.